
One Playbook, Endless Possibility
Launch Your D2C Brand in 6 Weeks!
At Curious AI, we believe that launching a D2C brand isn’t just about getting your first sale but building a foundation strong enough to scale. That’s why our D2C Playbook is laser-focused on helping you launch with clarity, speed, and precision. In just four weeks, we’ll take you from an idea to a brand ready to go live and thrive.
Brands Signed up
D2C Experts

Signed up for
Playbook
- India’s D2C Opportunity
Empowering India’s Thriving D2C Ecosystem

India’s D2C revolution is reshaping the way businesses connect with their customers. With over 10,000 active D2C brands and a booming market of 190 million+ digital shoppers, the opportunity to create an online business has never been more significant.
Recognizing this immense potential, Saaskart’s D2C Launchpad offers an affordable and comprehensive solution for brands to establish their online presence and scale effectively.
The Indian D2C market is expected to grow at a 40% CAGR to reach $60 billion by 2027. This rapid growth is driven by the convenience of online shopping and the ability of brands to offer personalized experiences.
Shoppers
India's D2C market is home to over 190 million digital shoppers
India is home to over 10,000 D2C (Direct-to-Consumer) brands
What is Included in the D2C Playbook?
A step-by-step launch system covering everything from product strategy and branding to marketing, operations, and growth — built for modern D2C founders.

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Week 1: Product Identification and Brand Story
In the first week, we’ll work closely with you to:
- Identify high-potential product opportunities using AI-powered research tools.
- Finalize your core product offering — what you sell, who you sell to, and why it matters.
- Craft a strong brand story that emotionally resonates with your target audience.
- Build your brand identity: name, tone of voice, visual language, and packaging direction.
👉 By the end of Week 1, you will have absolute clarity on your product, your customer, and a compelling brand foundation ready for execution.
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Week 2: Setting up the Software Stack for your Brand
This week is all about building a robust backend:
Set up a mobile-first, conversion-optimized store.
Integrate critical apps and plugins for marketing, customer support, analytics, and operations.
Set up marketing tools like Meta Business Manager, Google Ads, WhatsApp Business, and your email marketing platform.
Configure backend logistics, inventory, and vendor management systems.
👉 By the end of Week 2, your brand will have a fully operational digital backbone – ready to support a smooth and scalable online business.


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Week 3 & 4: Website Development and Content Creation
In Week 3 & 4, we go live with your brand’s face:
Customize and polish your website: homepage, product pages, navigation, and checkout.
Write high-converting copy and craft a consistent brand tone across the site.
Create essential content assets: product photography, brand films, Instagram creatives, and YouTube-ready videos.
Add trust builders: reviews, quality assurance badges, customer support information, and clear return/refund policies.
👉 By the end of Week 4, your website will be launch-ready – visually stunning, conversion-optimized, and packed with high-quality brand content.
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Week 5 & 6: Go-To-Market Strategy and Launch
In the final stretch, we’ll go live and build momentum:
- Together, we’ll identify and onboard a marketing team or freelancer who can take charge of ongoing performance marketing, social media, content, and retention activities.
Launch targeted ad campaigns across Meta and Google to start driving qualified traffic.
Set up and activate email and WhatsApp automation to nurture and convert leads.
List your products on major marketplaces (Amazon, Flipkart, Nykaa, etc.) to expand your sales channels.
Build and kickstart your organic growth plan, including influencer marketing and content marketing.
👉 By the end of Week 6, your brand will be live across all major channels, your marketing engine will be in place, and you’ll have a clear team structure to take the growth forward.

Pricing for D2C Playbook by Curious AI
Rs. 74,999
All inclusive
No hidden fees. No upsells. Just everything you need to launch and grow your D2C brand — packed into 6 high-impact weeks.
*third-party costs are not included.
Why Founders Are Signing Up for the D2C Playbook?
Built by Operators, Not Theorists
This isn’t textbook fluff — it’s a plug-and-play system designed by people who’ve built 8-figure brands.Zero Guesswork. Just Execution.
Every action, tool, and checklist in the Playbook is built to help you act fast, avoid mistakes, and launch smarter.- Get Results in 6 Weeks
In just one month, you’ll go from scattered ideas to a ready-to-launch brand with clarity, confidence, and momentum. Lifetime Value, One-Time Price
₹74,999 gets you lifetime access to future updates, expert sessions, and a growing founders community.
Frequently asked questions (FAQs)
Here are some frequently asked questions about the D2C Playbook by Curious AI to help you get started and understand what’s included in the package.
Who is the D2C Playbook for?
The Playbook is for ambitious founders and creators who want to launch a D2C brand from scratch — the right way. Whether you’ve just got an idea or are struggling to scale, we’ll work with you to build a solid brand, store, and growth engine.
Is this a course or a service?
This is not a course. This is a done-with-you launch sprint. Our team works alongside you over 6 weeks to research, build, design, launch, and market your D2C brand. It’s collaborative, practical, and outcome-driven.
What exactly do you help with?
We help you with everything:
✅ Finalizing your product & positioning
✅ Naming, branding & packaging strategy
✅ Shopify website design & setup
✅ Marketing setup – ads, email, WhatsApp (with agency partner)
✅ Operations, logistics & payment systems
✅ Marketplace listings & finance planning (with agency partner)
You’ll walk away with a ready-to-launch business.
I don’t have a product yet. Can I still join?
Yes! In Week 1, we help you research demand, identify white space, and select high-potential products — whether you’re manufacturing, dropshipping, or sourcing. You’ll gain clarity before we build anything.
How is this different from hiring an agency?
Agencies often work in silos. We work with you.
You get strategic input, execution support, and startup-level speed — all bundled in one fixed-price program. No endless retainers, no vague timelines. Just focused progress.
What happens after the 4 weeks?
By the end, your brand will be live and launch-ready. You’ll also gain access to our founder community, fundraising playbooks, investor intros (if you’re ready), and continued support through optional scale sprints.